Briefs: A New Yurmanagram and Cable for Kids

I'll begin this posting by sharing with you a most-beautiful Instagram uploaded to the web by @davidyurman this midday. Pictured are designer sketches of what has become the company's 14x7mm Amethyst Waverly Bracelet, which retails for $2950. If you compare these mockups to the actual product, you'll notice the artisans at David Yurman have done a masterful job rendering the two-dimensional sketches into three-dimensional sculpted silver. Really, the only difference between the illustrations and the final design is that the band of pave diamonds has been narrowed a bit in the final-form piece. Whether this was done for aesthetic, structural, or cost reasons remains unknown.

Now, then, let us proceed onward to update number two. Today's E-mail blast from DavidYurman.com (see right) contains a promotional message related to the brand's line of designer jewelry for children. No, you read that right. High-end designer jewelry for children. I know; I don't wholly get it either, but hey, there must be a market for fine children's jewelry or goodness knows the line wouldn't have proliferated as it has. (At the time of writing, some twenty-nine pieces for children are available for purchase on DavidYurman.com). While company advertising copy maintains the gifting of sized-down DY is a beautiful way to "commemorate an important milestone" in a youngster's life, I have to say I remain skeptical. Then again, I'm not a parent, and so maybe I'm not in a position to comment. I will say this, though: what I see in this Cable Kids collection is a little girls' line. Excuse me, but where are the pieces for the little boys, the hip-high DYguys of this world? Oh wait. I'm supposed to be against this whole adorning-kids-in-DY thing. Disregard, please.