David Yurman Creates for Lunar New Year (Yay!), Fumbles Rollout (Eek!)

Last year, I made the suggestion that David Yurman not just embrace Lunar New Year in marketing but produce a singular themed bauble in celebration. Well, heck to the hey, I got everything I wanted and more this year... sort of.

Yurman's New Supernova Collection Exploding into Boutiques Oct. 12

Teased for a week or so by various industry insiders on social media, David Yurman's new-for-fall-16 Supernova Collection will be blasting into boutiques next week. The pieces are fire-hot but so are their price points. (The necklace pictured below will set you back $6800 USD.)

Take a look and sound off; what do you think of Supernova? Is it just Starburst on steroids or is it catastrophically chic? Sound off in the comments.

David Yurman's New Solari Collection Made in USA, Italy

Image Credit: David Yurman

Country-of-origin-conscious collectors, rejoice! David Yurman's new-for-SS16 Solari Collection, which features wraps and drops of 18K gold and orb-ified stones, is made exclusively in the United States and Italy.

You might wonder why this matters or why anyone cares at all from where DY hails. You see, DY has had some quality-control issues in the recent past... that, and, well, a legacy of manufacturing (they would probably say "crafting") in China. Some see this sudden and dramatic shift in choice of source countries as a response to perception problems.

Solari launched quietly last week. The collection celebrates the orb, its moniker a nod to the sun, and includes bracelets, necklaces, and crossover rings in 18K yellow gold with lapis lazuli, black onyx, carnelian, turquoise, chrysoprase, and cultured pearls. Pieces start at 450 USD.

DY is holding Solari launch events in its boutiques but has yet to release a promotional ad campaign. (Advertising geared toward Mother's Day is, for now, taking precedence.)

Image Credit: @papercitymag (Instagram)

David Yurman Celebrates Lunar New Year, and This Sinophile Rejoices

Can I just tell you, dear reader, how absolutely, positively thrilled I was to stumble upon this graphic (below) on the landing page for DavidYurman.com?

Image Credit: David Yurman

Get a Glimpse at the David Yurman F/W '13-14 Women's Collection

Instagram user @emilylkane was in Menlo Park, New Jersey earlier today previewing the David Yurman F/W '13-14 Women's Collection and was kind enough to upload for public consumption these collages of sumptuous new product:

I absolutely adore--ADORE--the ring in the middle frame
on the right, which is from, if I'm not mistaken,
the soon-to-be-released Willow Collection.