What Can't Come Quickly Enough

The store's usually-enticing displays
looked, on this visit, a little rough.

This weekend brought, among others things, a trip to the David Yurman Chicago boutique on Oak Street. While my visit was, overall, a positive one (is it ever not?), it was also, unfortunately, an unremarkable one in three ways, which I will now enumerate below. These are, officially, The Three Things That Can't Come Quickly Enough:

1. Removal of Bündchen, Posting of Upton (or Menghia... or Mali or Hemingway)
Hasn't Fall 2013 launched? Why is an oversize Gisele still featured to the left of the store's front doors? Don't get me wrong; I love the model and her work for DY, but that image is from the Fall 2012 campaign. Out with the old. In with the new, right?

2. Demotion of Griffin Collection
Yes, I solemnly declare I seek the withdrawment of the Griffin line. I've now inspected thoroughly most of the rings in the collection and can say they are as I've all along thought--that is, average at best. Being such, they should not occupy a half of a display case (as they presently do), not in a boutique with only four men's collection cases! According to the sales professional with whom I spoke, the designs are only selling "OK" due to their being crafted for a "very specific customer" and having not all the "kinks [in design] worked out." Enough is enough, I say. Feature one piece--my vote goes to the red jasper signet ring--and place the rest in back stock.

3. Release of New Men's Product
Part of me really believed F/W pieces had debuted, just not online. That part of me was wrong. There are, at this time, no new men's arrivals in the DY boutiques either. And so we continue to wait. I've heard rumblings of a mid-September release. As always, I'll keep you posted.

That's all for now. DYguy over and out.

Who's Afraid of Roy G. Biv? Yurman Embraces the Luminous This Spring

Bye, bye, Bundchen.

In DY's latest E-mail blast and website feature, the company is encouraging the public to cast off the mantle of winter and go bright and bold. The fresh-from-Photoshop marketing materials are, in color as well as feel, sumptuous but ethereal, light and yet impossibly bright. For two seasons now, DY.com has been awash in black-and-white Bundchen. Now, not only is the company embracing the technicolor, it is doing so with a fresh face--a brunette beauty who never before  has been featured (I think) in a DY campaign.

Fresh and festive is the DY Spring-Summer 2013 collection.

I could be wrong, but I believe this marketing departure a likely harbinger of the start of the David Yurman Spring-Summer 2013 season, something to which I have, for some weeks now, looked forward. (I understand, too, that a new exotic stone for men in the color of burnt orange has quietly dropped at the Townhouse. It seems we gents will also get the chance to go brash and bold for summer.)