Teased for a week or so by various industry insiders on social media, David Yurman's new-for-fall-16 Supernova Collection will be blasting into boutiques next week. The pieces are fire-hot but so are their price points. (The necklace pictured below will set you back $6800 USD.)
Take a look and sound off; what do you think of Supernova? Is it just Starburst on steroids or is it catastrophically chic? Sound off in the comments.
Showing posts with label starburst. Show all posts
Showing posts with label starburst. Show all posts
Tuesday, October 4, 2016
Monday, August 11, 2014
David Yurman Unveils "Enduring Style" F/W '14 Campaign with Little Fanfare, Classic Photography
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| Image Credit: DavidYurman.com |
While many bloggers and Twitter users were quick to express approval of Moss's work--Modelinia asserted the model "looks better than ever"--there has been, it seems, little reaction to the campaign as a whole. Perhaps this is because the unveiling was, well, strangely quiet. Recall, if you will, the unfurling of the F/W '12 campaign, which starred Gisele Bundchen. Days before the great reveal, teaser photos dropped. On Facebook, a date (and time!) of debut was set. Heck, a short film was shot, previewed, and then, at precisely 7:30 PM EST on August 1, released.
This year, there was a website update.
Yes, the photography is classic Yurman. Yes, Moss does, indeed, stun, but where is the publicity? Where were the buzz-producing sneak peeks? And I'm sorry; where is the social media synchronicity? (David Yurman's cover photo on Facebook hasn't changed in months, and the company's clearly-on-a-scheduler tweets are backward looking, promoting S/S looks.)
Well, I think I've made my position on this year's "big reveal" abundantly clear. I must say, however, that I am curious to know your thoughts, dear reader. Tell me: Has DY dropped the proverbial ball with the whole of F/W '14? Is the season just off to a rocky start? Do you have, perhaps, an altogether opposing opinion? (Maybe you feel DY moving in the right direction with its reined-in campaign launches.) No matter your view, sound off; post a comment or shoot me an E-mail.
Monday, April 22, 2013
Briefs: New Arrivals, New Catalog, and DY Goes into Mom Mode
What's new and now in the world of Yurman? Much, actually. Here's a rundown of recent developments.
Second, those on David Yurman's mailing list received late last week a new S/S '13 catalog from the company whose theme is Design Is in the Details. Pieces and quotations from the catalog can be viewed here.
Lastly, let it be known that DY is in full Mother's Day mode (see below) and that the line with which Yurman is leading this April-May is that of the Starburst with pieces ranging from $750 to $24000.
A slew of new product offerings for men are now available at DavidYurman.com, including leather wrap bracelets, a Maritime star amulet, Waves Collection skull pinky rings, and several Swiss Army knives (see below). Check out all the latest additions here.
Lastly, let it be known that DY is in full Mother's Day mode (see below) and that the line with which Yurman is leading this April-May is that of the Starburst with pieces ranging from $750 to $24000.
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| Does anything say love like the glint of a $1600 diamond pendant? ;) |
And with that, what do you know? You are officially caught up on your DY news. Now go forth, and be vibrant.
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