Briefs: Two New Yurmanagrams and DY Is Coming to YYZ

What's new in the world of David Yurman? Give me three--exactly three--minutes of your time, and I'll get you up to speed.

To begin, @DavidYurman has been busy on Instagram these last two days. The 'gram to the left was posted yesterday, the 25th, while the one to the right was posted earlier today. (Want to look closer? Give each image a click.)

The piece pictured resembles DY's Signature
Oval Ring ($2650), only it appears more
round than oblong. I'd love to be a fly on
the wall in that production studio!

DY returned to form today, posting
this piece of ad-art, which showcases new
Renaissance bracelets ($4800 for sterling
varieties, $15750 for 18k gold)

David Yurman's original cable bracelet

Before moving on, I'd like to point out for those who do not know the likely reason the bracelets in the second 'gram are part of a collection titled "Renaissance." Take a look here (right) at David Yurman's original cable bracelet, which was handmade by the designer himself back in 1983. Does the designation make sense now? The original cable is enjoying a renaissance in DY's Renaissance collection! How apropos.

OK, now to promulgate my third and final brief. David Yurman is evidently building its first boutique in Canada, a country that has recently been identified as number 8 on the list of the world's wealthy. The boutique is set to open in Yorkdale Shopping Centre in Toronto, a venue that strives to sate the "aspirational rich," later this year.

All right, so there you have it. You are caught up on your Yurman news, and look at that: You have some thirty-odd seconds to spare. Why not spend that time sounding off? Post a comment below or write me an E-mail. Let's go; now you're down to twenty-nine seconds!

Instagram of the Week

I search high and low each week (not really, I just browse images tagged #DavidYurman) in a quest to find what is, in my estimation, the best DY-related Instagram of that seven-day stretch. This week's pick comes from @iamalec07.

It's great to see someone sporting vintage (in a relative sense) men's DY, and of all exotic stones to sport, @iamalec07 is working dino bone, a longtime favorite of mine. What, exactly, is dino bone, you ask? Well, it is not--as an uninformed Yurman salesperson once told me--"carved dinosaur bone." No, I'm fairly certain there are prohibitions against the harvesting of said. The stone called dino bone is actually--and this is according to a custom jeweler--"the result of fossilized bone from dinosaurs in which the cellular structure has been replaced with quartz." But I digress.


Not only is the shot composition here excellent, I love the evocative quality of this Instagram. @iamalec07's devil-may-care, rebel-without-a-cause attitude is, without artifice, so plainly conveyed that one can almost feel the cool of the man behind the lens. Yeah, OK, so I might just be that person who, in my everyday life, rails against the ills of smoking, but I cannot deny I love what smoking and, by extension, the DY brand, to me, represent, and that, my darling readers, is freedom. Freedom? From jewelry that clings, binds, and ties? Oh it's ironic--I'll give you that--but the irony has no bearing on its truth. (And that, being subjective, is undeniable.)