Showing posts with label Yurmanagram. Show all posts
Showing posts with label Yurmanagram. Show all posts

Tuesday, April 2, 2013

Briefs: A New Yurmanagram and Cable for Kids

An Instagram uploaded by @davidyurman showing sketches of a Waverly bracelet
I'll begin this posting by sharing with you a most-beautiful Instagram uploaded to the web by @davidyurman this midday. Pictured are designer sketches of what has become the company's 14x7mm Amethyst Waverly Bracelet, which retails for $2950. If you compare these mockups to the actual product, you'll notice the artisans at David Yurman have done a masterful job rendering the two-dimensional sketches into three-dimensional sculpted silver. Really, the only difference between the illustrations and the final design is that the band of pave diamonds has been narrowed a bit in the final-form piece. Whether this was done for aesthetic, structural, or cost reasons remains unknown.

The contents of an E-mail blast from DavidYurman.com in which the company's line for children is advertisedNow, then, let us proceed onward to update number two. Today's E-mail blast from DavidYurman.com (see right) contains a promotional message related to the brand's line of designer jewelry for children. No, you read that right. High-end designer jewelry for children. I know; I don't wholly get it either, but hey, there must be a market for fine children's jewelry or goodness knows the line wouldn't have proliferated as it has. (At the time of writing, some twenty-nine pieces for children are available for purchase on DavidYurman.com). While company advertising copy maintains the gifting of sized-down DY is a beautiful way to "commemorate an important milestone" in a youngster's life, I have to say I remain skeptical. Then again, I'm not a parent, and so maybe I'm not in a position to comment. I will say this, though: what I see in this Cable Kids collection is a little girls' line. Excuse me, but where are the pieces for the little boys, the hip-high DYguys of this world? Oh wait. I'm supposed to be against this whole adorning-kids-in-DY thing. Disregard, please.

Tuesday, March 26, 2013

Briefs: Two New Yurmanagrams and DY Is Coming to YYZ

What's new in the world of David Yurman? Give me three--exactly three--minutes of your time, and I'll get you up to speed.

To begin, @DavidYurman has been busy on Instagram these last two days. The 'gram to the left was posted yesterday, the 25th, while the one to the right was posted earlier today. (Want to look closer? Give each image a click.)

a new Yurmanagram showing the setting of a lemon citrine into a bezel of diamonds
The piece pictured resembles DY's Signature
Oval Ring ($2650), only it appears more
round than oblong. I'd love to be a fly on
the wall in that production studio!
a new Yurmanagram featuring bold and beautiful Renaissance bracelets
DY returned to form today, posting
this piece of ad-art, which showcases new
Renaissance bracelets ($4800 for sterling
varieties, $15750 for 18k gold)

David Yurman's original cable bracelet
Before moving on, I'd like to point out for those who do not know the likely reason the bracelets in the second 'gram are part of a collection titled "Renaissance." Take a look here (right) at David Yurman's original cable bracelet, which was handmade by the designer himself back in 1983. Does the designation make sense now? The original cable is enjoying a renaissance in DY's Renaissance collection! How apropos.

OK, now to promulgate my third and final brief. David Yurman is evidently building its first boutique in Canada, a country that has recently been identified as number 8 on the list of the world's wealthy. The boutique is set to open in Yorkdale Shopping Centre in Toronto, a venue that strives to sate the "aspirational rich," later this year.

All right, so there you have it. You are caught up on your Yurman news, and look at that: You have some thirty-odd seconds to spare. Why not spend that time sounding off? Post a comment below or write me an E-mail. Let's go; now you're down to twenty-nine seconds!

Monday, March 18, 2013

A New Yurmanagram

Instagram from @DavidYurman containing a quotation from Mr. Yurman himself
This went online at about 2 PM today.
@DavidYurman posted this (right) to Instagram earlier this afternoon. Evidently, Mr. Yurman speaks as he designs--that is, impossibly well.

For those of you who have images disabled on your browser or for whom reading white-on-black print is difficult, the quotation presented in the image is this:

"Fashion has color moments, but for me it's not about trends. There are times you want something soft and muted, and others when you want something deep and rich."

--David Yurman

Well put, sir. Your adoring public undoubtedly agrees. (I know I do.)

Wednesday, March 13, 2013

A New Yurmanagram

Posted to Instagram yesterday by @DavidYurman was this low-resolution ad-art, which comes from the spring 2013 "Dreaming in Color" campaign shoot. Why the published image is so terribly pixellated is, I suppose, anyone's guess. As a rule, DY tends to be a very detail-oriented company, and so it is very much surprising to encounter a released image of such low quality. Note, dear reader, that featured again in this Instagram is the same brunette bombshell who is now plastered all over the newly-refreshed DavidYurman.com. You know I love her, but what is your take on this new face of DY?

Monday, March 4, 2013

A New Yurmanagram

@DavidYurman posted some new ad-art to Instagram this evening in which the company's Waverly bracelets for women are featured.

Personally speaking, I can't get enough of these clunky, oversize wraps. DY has done a brilliant job, I feel, rendering down his classic cable and building it back up bigger and--dare I say it--better than ever before. Indeed, what the chocolate bar is the to fun-size morsel, the Waverly bracelet is to the timeless--albeit undeniably subtle--cable. And, heck, if given the option, who would choose bite-size over behemoth? #WaverlyfortheWin

Tuesday, February 26, 2013

A New Yurmanagram

@DavidYurman posted this gem (no sarcasm if you enjoy MacFarlane, dripping with if you don't) to Instagram yesterday.

What are your thoughts regarding Yurman's formal acknowledgement of the host having worn DY? Is MacFarlane someone you want to associate with DY? Is he not? Perhaps you care not. Whatever your view, share it with us.

One's opinions about MacFarlane notwithstanding, it is hard to argue he looked anything but dapper on Sunday.