Monday, August 5, 2013

DY Ay!

David Yurman Armory Band Ring for Men. List Price: $2800.
Whatever you do,
DO NOT purchase this piece...
at least, not at this MSRP.
While checking the David Yurman e-commerce site this morning in search of new product roll outs (I told you: when they emerge, you'll be the first to know), I noticed this exorbitantly-priced "new arrival"--a sculpted but unadorned sterling silver men's ring from the Armory Collection. The price is, as you can see, an anything-but-reasonable $2800. Now, understanding that some diamond-encrusted DY goes for less than that, I think it is safe to say this is an "oops!" on site management's part... that or this is some very special Ag. (See what I did there? "Ag" is the chemical symbol for silver. Yes, that high-school science comes right back to one, doesn't it?)

Anyway, I'll creep on this product for the next couple days. If there is a drop in the list price, I'll let you know.

UPDATE: While there have been no changes to this product listing on DavidYurman.com, I have received in-boutique confirmation that the lofty price point is intended for a version of this ring that is loaded with black diamonds. The piece pictured here should retail for no more than $300-400.

1 comment:

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