The Preview of New Men's DY that the S/S '14 Catalog Didn't Give You

Those on the David Yurman mailing list were treated this week to a new S/S '14 promotional catalog... and that's about all there is to say about it. While the mailer was tastefully composed (as all DY catalogs are), none of its arrays especially dazzled, which can probably be blamed on the fact most of the product featured was standard 2013-2014 Yurman fare. Fortunately, for those of us craving the new or, better, not yet released, there is Instagrammer @carito410 who this week shared the following to the social media platform:

What's Next for David Yurman Men: the Mythical

Instagrammer @gregmaczko posted this series of shots (see left) to the social media portal yesterday, showcasing what he claims are new and soon-to-be-available David Yurman Men's Collection amulets and tags. Given the geotag on the upload and the fact that four of the items pictured have already been previewed by DY, it is reasonably safe to assume that, indeed, these are all legitimate brand product.

I am not sure how I feel about the direction in which Yurman seems to be going here. DY designs tend to exhibit a timelessness, which these pieces do not, I feel, possess. What is more, there seems a shift in target market. I do not see the typical sophisticated urbanite--to whom I feel the brand regularly caters--being drawn to these enhancers. They exude a certain roughness, a coarseness that is not characteristic of David Yurman pieces.

But tell me: What are your thoughts on these offerings? Is there one you especially like or do not like? Sound off; post a comment or shoot me an E-mail.

UPDATE: Many of these enhancers went live on DavidYurman.com today. It appears all are authentic DY designs.

Exclusive: The Hidden Pieces on DavidYurman.com

Are you aware there is product on DavidYurman.com that can only be found by way of strategic search? That's right; there exist what are, essentially, hidden pieces on the site, pieces that fail to show when one performs an inventory browse or shops by category but remain there, present, behind a proverbial curtain all the while. Don't believe me? Dear reader, have not I earned your unblinking trust? But very well, if it is proof you desire, proof you shall have. Feast your eyes on these pulled-from-concealment men's collection beauties:

We'll start with this guy, a showstopper, truly, if ever there were one. The piece goes by the name of Pave Black Diamond Cushion Ring and retails for $5200. It's a dangerous one, I must say. Look but don't touch. You'll indubitably love it too much.

I love Yurman's (discontinued?) men's Petrvs line. I love the scarab motif. I love this ring. It costs $595. It's spectacular. You deserve it. Make it yours. Do it now.

Next we have a Tuxedo Agate Exotic Stone Ring for men. The design is clean and sleek, which allows the stone to carry (or fail to carry, depending on the cut received) the piece. The price? $550. Follow my link more information or to purchase.

I have truly saved the best for last. This (see left) is my favorite of the hidden gems. It's also one of my favorite recent-year DY men's ring designs. The stone? Meteorite. The shape of the face? Hexagonal. I saw this style at the Chicago boutique on Oak St. and fell in love fast and, evidently, hard, as I made the piece mine on impulse. I have never regretted for a moment the purchase. Now follow my link. On the other side awaits this magnificent ring, priced at $695. Don't think. Just buy.