Why the New DavidYurman.com Is a Beautiful Disaster

If you're reading this blog, chances are you've already visited the new DavidYurman.com. The site underwent an interface and online store reboot back in mid-October, and yes, the new site layout and product images are, well, beautiful. Let me ask you a question, though: Have you attempted a purchase using the new checkout system? If so, I'm sorry. I bought over this past weekend, and let me tell you what: The experience was bewildering at best, frustrating at worst.

BEAUTIFUL

Yes, the new site design stuns, but enter the checkout process at your own risk because, at the time of writing, it is a...

On the Horizon: A New Website for DY?

On Friday, @IntiGalaxy posted this (see above) to Twitter, making me wonder if DavidYurman.com will be receiving soon another enhancements upgrade (its checkout system was recently updated) or an entire redesign. (The tweet does say "[a] brand new website," which suggests the latter.) Either way, I'm not surprised DY wants to make adjustments to its site's interface. Check out the screen captures below, and you'll see why (and perhaps experience a touch of deja vu). I guess both jewelry makers bought the same layout package or employed the same designer? Either way, it's time for DY to step out with an original, proprietary interface, methinks.

That's all for now; DYguy out.