Thursday, April 21, 2016

David Yurman's New Solari Collection Made in USA, Italy

David Yurman Solari Collection bracelets
Image Credit: David Yurman












Country-of-origin-conscious collectors, rejoice! David Yurman's new-for-SS16 Solari Collection, which features wraps and drops of 18K gold and orb-ified stones, is made exclusively in the United States and Italy.

You might wonder why this matters or why anyone cares at all from where DY hails. You see, DY has had some quality-control issues in the recent past... that, and, well, a legacy of manufacturing (they would probably say "crafting") in China. Some see this sudden and dramatic shift in choice of source countries as a response to perception problems.

Solari launched quietly last week. The collection celebrates the orb, its moniker a nod to the sun, and includes bracelets, necklaces, and crossover rings in 18K yellow gold with lapis lazuli, black onyx, carnelian, turquoise, chrysoprase, and cultured pearls. Pieces start at 450 USD.

DY is holding Solari launch events in its boutiques but has yet to release a promotional ad campaign. (Advertising geared toward Mother's Day is, for now, taking precedence.)

Pieces from David Yurman's Solari Collection
Image Credit: @papercitymag (Instagram)

1 comment:

  1. Ever wanted to get free YouTube Views?
    Did you know that you can get these AUTOMATICALLY & TOTALLY FREE by registering on Add Me Fast?

    ReplyDelete