Released to the public on September 2 but teased for weeks previous, the David Yurman Bubblegum Pinky Ring has been called many things. "Limited edition." "Scratch and sniff." "Entry level." "Brilliant." "Bizarre." Allow me now to add another voice--albeit this one very loud--to the cacophony of media buzz. Here is my full review, objective, unbiased, and (in a spirit of full disclosure) written after five days of wear.
Background
The Aesthetic
The Wearability
The DY Bubblegum Pinky wears rather weightlessly, which is good news because, really, who wants the humble pinky finger pressed under the yoke of some unwieldy behemoth? No, the ring is incredibly light and, per usual with DY, boasts a "comfort-fit" interior, ensuring a snug but low-catch embrace of the digit. The care instructions that come with the ring warn against exposing it to acetone, hair spray, perfume, soap, hand washing, swimming pools, direct sunlight, and intense heat.The Gimmick
I have to call it what it is. Excepting perfume and candles, any item--luxury or pedestrian--that is advertised as "scented" is, by its nature, a gimmick of sorts. And here is where there came a glitch. You see, my ring didn't smell. In the days following receipt, I did not, at any point, detect even the faintest hint of a peppermint fragrance... and I put the ring through the rigmarole. I sniffed it emergent (when just removed from its adorable candy-wrapper-inspired packaging). I sniffed it cold (after hours of storage). I sniffed it warm (after hours of wear). Then I sniffed it this morning, and at last, there it was--a very slight minty aromatic.The good news is that the scent is everything you'd want it to be and nothing you wouldn't. Don't think scratch-and-sniff sticker--and no, you don't scratch or rub the resin to activate the scent--or stinky novelty marker. Think instead of the scent of a mid-range candle or fragranced wax, not unlike one that would emanate from a White Barn, Scentsy, or Yankee Candle product. There is complexity but also accuracy. The fragrance intrigues but also resembles. You'll recognize the smell--and hold it as genuine--but also want to investigate further. Basically you'll wind up with the ring wedged under your nose semipermanently, which brings me to more good news: The scent will, according to DY literature, last for approximately one year, after which time the scent will gradually fade away, leaving one with an elegantly-designed ring, fond olfactory memories, and, best of all, no stale after-scent.
NmencfoeAtu_shi Kenny Rodke Here
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