Wednesday, May 13, 2015

The David Yurman F/W '15-16 Press Preview Roundup

This week David Yurman previewed its fall-winter '15-16 collections to select press at its corporate headquarters in New York City. Out of love for you, dear reader, I've gone ahead and done the tiresome, time-consuming work of combing through social media--and scanning every single post tagged "David Yurman"--to get you the scoop. Here's what I've been able to dig up thus far:


Coming soon are bow rings designed by Evan Yurman in honor of and tribute to his mother, Sybil


There are conflicting reports as to whether or not the pieces are designed for wear primarily on the pinky finger. What is clear, however, is that Evan designed the pieces for Sybil who, apparently, has always desired a bow ring. Previewed were rings with pave-set rubies and sapphires (see below). The price point is unknown at this time.


David Yurman bow ring with pave-set rubies
Image Credit: stylewriternyc (Instagram)

David Yurman bow ring with pave-set sapphires
Image Credit: blackbookmag (Instagram)





























New limited-edition 5mm aluminum bangles will release on Black Friday


The pieces, which are modeled after the new, narrower Renaissance bracelets, will be available in ten colors and launch on Black Friday at $295 each. They will likely also, much like last year's aluminum bracelets, serve as "novelty designs," which means they are not intended for everyday wear or stacking due to their extreme fragility. (See below for what I mean.)


limited edition David Yurman aluminum Renaissance bracelets
Image Credit: stylewriternyc (Instagram)
broken David Yurman aluminum bracelets, which the company designed as non-returnable 'novelty pieces' due to their fragility
Insiders report that the limited-edition
aluminum cable bracelets that released
for Holiday 2014 were very much the bane
 of every sales professional's existence.

Because aluminum is softer than silver,
the pieces scratched and morphed all too easily,
resulting in many a client complaint.

Evidently returns were not accepted on the
pieces, nor were service requests completed.

































Details and images are still emerging from the press preview, y'all, and so check back for updates; I'll post them to the blog when I have them.

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