Monday, August 11, 2014

David Yurman Unveils "Enduring Style" F/W '14 Campaign with Little Fanfare, Classic Photography

Image Credit: DavidYurman.com
Via an official website refresh, David Yurman unveiled today its F/W '14 campaign titled "Enduring Beauty," which yes, stars model Kate Moss, who has had an on-again, off-again relationship with the company since she first sat for its photographers back in 2004.

While many bloggers and Twitter users were quick to express approval of Moss's work--Modelinia asserted the model "looks better than ever"--there has been, it seems, little reaction to the campaign as a whole. Perhaps this is because the unveiling was, well, strangely quiet. Recall, if you will, the unfurling of the F/W '12 campaign, which starred Gisele Bundchen. Days before the great reveal, teaser photos dropped. On Facebook, a date (and time!) of debut was set. Heck, a short film was shot, previewed, and then, at precisely 7:30 PM EST on August 1, released.

This year, there was a website update.

Yes, the photography is classic Yurman. Yes, Moss does, indeed, stun, but where is the publicity? Where were the buzz-producing sneak peeks? And I'm sorry; where is the social media synchronicity? (David Yurman's cover photo on Facebook hasn't changed in months, and the company's clearly-on-a-scheduler tweets are backward looking, promoting S/S looks.)

Well, I think I've made my position on this year's "big reveal" abundantly clear. I must say, however, that I am curious to know your thoughts, dear reader. Tell me: Has DY dropped the proverbial ball with the whole of F/W '14? Is the season just off to a rocky start? Do you have, perhaps, an altogether opposing opinion? (Maybe you feel DY moving in the right direction with its reined-in campaign launches.) No matter your view, sound off; post a comment or shoot me an E-mail.

2 comments:

  1. There were plenty of sneak peeks and lots of publicity.

    http://www.eonline.com/news/546233/kate-moss-returns-as-the-face-of-david-yurman-after-5-year-break-see-the-pic

    http://www.huffingtonpost.com/tag/kate-moss-david-yurman/

    http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=11&ved=0CFwQFjAK&url=http%3A%2F%2Fnymag.com%2Fthecut%2F2014%2F05%2Fkate-moss-returns-as-the-face-of-david-yurman.html&ei=2ILqU5XBK4OBygTl64LABA&usg=AFQjCNG6Q8BPvwcUIafP2X80KmXvWLh4Sw&sig2=NA2793LpvGSr7BuOv9C-6A&bvm=bv.72938740,d.aWw

    And lots more if you google!

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  2. That's a fair dissenting view, downtowntobklyn. My enduring issue--See what I did there? "Enduring Style," enduring issue--is that, this year, there was, yes, an early announcement but then a dead summer followed by a sudden, website-only (and image-only) launch.

    I don't know; it just doesn't feel to me like everything came together with the same elegance and grandeur as in years past.

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