David Yurman Unveils "Enduring Style" F/W '14 Campaign with Little Fanfare, Classic Photography

Image Credit: DavidYurman.com

Via an official website refresh, David Yurman unveiled today its F/W '14 campaign titled "Enduring Beauty," which yes, stars model Kate Moss, who has had an on-again, off-again relationship with the company since she first sat for its photographers back in 2004.

While many bloggers and Twitter users were quick to express approval of Moss's work--Modelinia asserted the model "looks better than ever"--there has been, it seems, little reaction to the campaign as a whole. Perhaps this is because the unveiling was, well, strangely quiet. Recall, if you will, the unfurling of the F/W '12 campaign, which starred Gisele Bundchen. Days before the great reveal, teaser photos dropped. On Facebook, a date (and time!) of debut was set. Heck, a short film was shot, previewed, and then, at precisely 7:30 PM EST on August 1, released.

This year, there was a website update.

Yes, the photography is classic Yurman. Yes, Moss does, indeed, stun, but where is the publicity? Where were the buzz-producing sneak peeks? And I'm sorry; where is the social media synchronicity? (David Yurman's cover photo on Facebook hasn't changed in months, and the company's clearly-on-a-scheduler tweets are backward looking, promoting S/S looks.)

Well, I think I've made my position on this year's "big reveal" abundantly clear. I must say, however, that I am curious to know your thoughts, dear reader. Tell me: Has DY dropped the proverbial ball with the whole of F/W '14? Is the season just off to a rocky start? Do you have, perhaps, an altogether opposing opinion? (Maybe you feel DY moving in the right direction with its reined-in campaign launches.) No matter your view, sound off; post a comment or shoot me an E-mail.