Sunday, July 28, 2013

And So the Waiting Game Begins...

Fall 2013. It's coming. It's imminent, even. Last year, on August 2, 2012, David Yurman teased its fall campaign. On August 8th, then, the company began releasing images from said campaign. What I'm saying, folks, is that big things are coming, which is why there has been so little to report over the past month and a half or so. The only "news" (if you can call it that) from that period was this: a survey conducted by The Luxury Institute revealed the top three jewelry brands preferred by ultrawealthy women--those with a minimum net worth of $5 million--are, in descending order, most beloved first, Tiffany & Co. (blech), David Yurman (woo!), and Cartier.

And that was it. Then, last week, our friend @gregmaczko posted this to Instagram:

David Yurman Fall '13 Meteorite Collection Men's Pieces (from @gregmaczko)

Pictured are soon-to-be-released additions to the men's meteorite line. Greg is especially fond of the rose gold signet ring featured in the bottom frame (and so am I!).

Around the time of Greg's posting, this (see below) hit Twitter:

@DavidYurman promises "exciting new arrivals" in fall.

And so we do just that--we stay tuned. Our feelers are out there. We're standing at attention. The second there is news to report or an update to share, you know, dear reader, I'll be on it for you. Until then, be, live, and work "in perfect harmony." (Yes, that's a reference to DY S/S '13 sub-campaign copy.)

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