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| Bye, bye, Bundchen. |
In DY's latest E-mail blast and website feature, the company is encouraging the public to cast off the mantle of winter and go bright and bold. The fresh-from-Photoshop marketing materials are, in color as well as feel, sumptuous but ethereal, light and yet impossibly bright. For two seasons now, DY.com has been awash in black-and-white Bundchen. Now, not only is the company embracing the technicolor, it is doing so with a fresh face--a brunette beauty who never before has been featured (I think) in a DY campaign.
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| Fresh and festive is the DY Spring-Summer 2013 collection. |
I could be wrong, but I believe this marketing departure a likely harbinger of the start of the David Yurman Spring-Summer 2013 season, something to which I have, for some weeks now, looked forward. (I understand, too, that a new exotic stone for men in the color of burnt orange has quietly dropped at the Townhouse. It seems we gents will also get the chance to go brash and bold for summer.)
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