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| This banner still exists. (See "Heritage" on DavidYurman.com.) The pictured boutique does not.
Image Credit: DavidYurman.com
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2008 was a good year for David Yurman. In addition to running another highly-publicized ad campaign starring super model Kate Moss, the company embarked on a two-year global expansion, opening not one but two boutiques in the Hong Kong area. By 2010 the brand had established four shops in Asia. Today none stands.
So what happened, what went wrong, and whose fault is it?
